This kit does it all! What Perc Westmore does for the stars, he can do for you—through his revolutionary discovery COLOR-FILTERED COSMETICS. 4.6 out of 5 stars 61. Left to right: Perc (Percival) Westmore [1904-1970], Monte (Montague) Westmore [1902-1940], Wally (Walter) Westmore [1906-1973} and Ern (Ernest) Westmore [1904-1968]. Working in conjunction with his brothers, he founded both the House of Westmore, a beauty salon that operated from the mid-thirties to 1965, and a House of Westmore cosmetics company. When you flipped on the lights and observed your reflection, fine lines would appear on the mirror to help you decide which of the seven basic face shapes you possessed. Take your look to the next-level with 3 FREE gifts for flawless eyes (a $69 value). Above: 1973 A Westmore Cosmetic Center competing with other budget cosmetics in a Woolworths store in Boston. In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. 1937 House of Westmore Type-Harmonized Cosmetics. I signed up to get a delivery of coverage product every three months at what I thought would be about $30/month. Chicago: Melvin Korshak. In addition to being used exclusively in The House of Westmore the products were sold only in the fifty most soigné stores in the United States. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. House of Westmore (New York) acquires interest in Kurlash Company. House of Westmore (New York) acquires Diamon-Deb, Inc. and combines it with Kurlash. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. This chart is marked for a woman with a triangle face with a light complexion. The woman would then pass onto an assistant who would mark the correct Westmore Foundation Cream, Face Powder, Rouge, Lipstick and Eyeshadow for their colouring as indicated by Bud. Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). This meant that there were now two House of Westmore corporations, one in New York which produced and distributed the House of Westmore cosmetics and the original company in California which received royalties from the New York firm and ran the Salon of Beauty. Conceals tiny lines and blemishes. Meet your all-in-one kit for instantly younger looking eyes, face and lips. Apply … with fingertips to create a flawless natural beauty. By then, the company had also bought Orlin Laboratories, Inc., a private label firm that had been making cosmetics for Westmores and other cosmetic companies since 1944. House of Westmore (New York) acquired by Syntex, Inc. Alvarez had previously worked to establish Max Factor’s export business. House of Westmore, Inc. (Hollywood) trade marked. May, 141. House of Westmore (New York) acquires remainder of Kurlash. Vintage house of Westmore Rouge Compact. 1935 Monte Westmore shows a permanent waving machine to Frederic March [1897-1975] during the opening of the Westmore Salon of Beauty. Make-up in the range was ‘Type-Harmonized’ which meant that its shades were keyed to a woman’s overall complexion – Blonde, Brunette or Redhead. The 1950s would see a number of developments that affected how Westmore marketed its products. The House of Westmore Salon of Beauty’s contribution to the war effort included free beauty treatments for the Women’s Army Auxiliary Corps (WAACs) and the Women Accepted for Volunteer Emergency Service (WAVES) as well as the United States Coast Guard Women’s Reserve (SPARs) (Westmore & Davidson, 1976, p. 136). . Gives a long-lasting, soft, protective mat finish. In 1939, Perc condensed this information into a booklet, âPâ¦ https://www.westmorebeauty.com//flawless-body-essentials-WYPG012.html. The three booklets also included information on how women could maximise their attractiveness by applying make-up according to their face type – Oval, Round, Square, Oblong, Triangle, Inverted Triangle or Diamond – a system of face shapes developed by Perc and Ern Westmore earlier in the decade. 399,428. The lease agreement with the Californian company had expired by then and the Hollywood Salon of Beauty was no more; the Westmore brothers having shut it down in 1965. The House of Westmore even created cosmetics to tie-in with films. It remained focused on make-up with the only skin-care lines that I know of being Cold Cream Cleanser, Skin Freshener, and Orange Blossom Night Cream. Westmore Family. From Left to Right: Wally held by Ada, George (standing), Monte (standing), Dorothy, and the twins, Ern (seated) and Perc. Putting the customer on the “assembly line”. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. 1941 The Westmore brothers pursued other opportunities to monetise their fame. blemish-Free! On the upper floor were the offices of the Westmore brothers and the wig department. Iâve posted photos before of the exterior of the House of Westmore â¦ (1942). Then, in 1940, Monte Westmore died from a heart attack following a tonsillectomy. In 1942, the company introduced Overglo, a semi-liquid foundation in six shades, increased to seven by 1944. He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the â¦ Powder clings all day long!” Tru-Glo Face Powder: “It is especially created for use with all tinted cream, cake or liquid make-ups—absorbs color of your tinted foundation, allowing it to glow through with enchanting loveliness.” Tru-Glo Liquid Make-up: “The perfect foundation for all types of skin. The Westmore beauty book. Perhaps because of this, Frank Westmore [1923-1985], the youngest of the Westmore brothers, then working at Paramount, began to appear in company advertising. Rouge: Debutante, Pepper Red, Glorious Red, Charel, and Garnet. Frank has joined Perc, Wally and Bud Westmore. Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. The name may have been dropped because of its similarity with Frances Denney’s Over-Tone, the two companies going to court over the matter in 1945. The way this was done developed over time. Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. Notably absent after 1950 is any mention of products branded as Overglo. The claim provoked a cease and desist order from the Federal Trade Commission (FTC) under the provisions of the new 1938 Food, Drugs and Cosmetic Act (FD&CA). New Products: Overglo Liquid Cream Foundation. Above: Later examples of Westmore cosmetics with the New York firm clearly marked on the label. Paperback. At age sixty, â¦ Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. Look flawless in minutes with Westmore Beauty's revolutionary line of cosmetics that lift, firm, smooth and enhance your natural beauty. Doesn’t ‘cake’ or dry the skin, yet helps hide tiny blemishes and wrinkles. Ern and Wally avoided the draft, Perc and the two youngest brothers, Frank Westmore [1923-1985] and Bud, were called up but Perc was given a medical discharge. In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. The Westmore â¦ Metal compact has aqua base and gold tone lid. A gold, foil-covered ‘Gold Book’ was available for each type. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Ern had not taken out American citizenship so was liable to be drafted if he remained in England. Overglo Face Powder was added in 1944. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. This 2,000 square foot house sits on a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms. Above: Perc, Wally and Bud make up three of the Lane sisters: Priscilla [1915-1995], Rosemary [1913-1974], and Lola [1906-1981]. hazel eyes and brown hair. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. Juliette Marglen ran the manicure salon at the Westmore House of Beauty for many years before establishing her own cosmetic line. The introduction of Hazel Bishop’s Lasting Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the 1950s. Lipstick: Debutante, Pepper Red, Strawberry Blond, Glorious Red, Charel, and Garnet. A new technique was developed which put customers on an ‘assembly line’, aptly demonstrated by Bud Westmore. Lipstick shades developed after the war included: Danger Signal (1946), Irish Rose (1948), Rapture Pink (1949), Deb (1950), Subtle Red (1950), Subtle Pink (1950), True Red (1953), Lovely Pink (1953), Reddest Red (1955), Go Go Pink (1955), Going Steady (1955), and Pink-Orange (1957). As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. Just smooth on with fingers.” Shades: Natural, Coral, Castilian, Continental, Rose Glow and Copper. Beauty Stick: “Covers dark circles, blemishes with, just a touch. 25,000 additional shares offered for the House of Westmore. 1942 Westmore chart used in a Westmore in-store promotion. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. I have been unable to determine what the arrangements between the Californian and New York companies were after 1968 but it is worth noting that, in the 1960s, the New York company simply referred to itself as Westmore and all mentions of the brothers were dropped. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. January, 35-37. 1942 Westmore Hollywood Pickup Kit: Cleansing Cream, Freshener, and Dry Skin Cream. It may have been as early as late 1935 or as late as early 1937. By 1960, most of the shares in the New York Westmores were in the hands of the Finkelstein family who had connections with Glemby Inc., a company that operated a chain of beauty salons in hotels and department stores across the United States and elsewhere. Vail, 1947. To use Overglo, you shook the bottle well, removed the cap, and turned it upside down upon a forefinger. Above: 1935 The Westmore brothers at the opening of the Westmore Salon of Beauty. He could hand out up filled in charts to 1200 women every hour. At the Town of Westmore, Vermont, we â¦ Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. So, although Westmores added new lipstick shades through the 1950s these were treated more like staples and not the fashion items introduced every spring and fall from companies like Revlon. First Posted: 20th June 2018 Last Update: 8th November 2020. A third factor that affected the company was the rise of television. If youâre not completely satisfied simply return the bottles, even if empty. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. The twins left the Max Factor Company â¦ Save to favorites. Plus, you'll get two FREE gifts worth over $50! Use it like a lipstick, carry it in your purse.” Shades: Light, Medium and Dark. Hazel Bishop lipsticks were sold through the same chain and variety stores as Westmores and were in direct competition with Westmore lines. The ground floor contained booths for hair cutting and styling (men, women and children), beauty treatments, make-up compartments and special rooms for electrolysis and pedicures. Its product is in liquid form â¦ Westmore, E., & Westmore, B. Each contained a ‘Type-Harmonized’ chart listing the Westmore make-up shades best suited for its complexion type. Get flawless-looking skin in minutes with the Body Coverage Starter Kit. $28.95. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. Overglo Creme-Cake: “Treat your face to this creamy smooth make-up for complexion beauty without that ‘masked’ look. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). This property was â¦ Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. If it's been longer than 48 hours since you placed your order, please call Customer Service at 888-366-3095 for assistance. Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. Easy to apply.” Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. He also worked at Triangle, but soon was freelancing across the major studios. Above: 1951 As this cartoon suggests, the Westmore salon may now have been relying on tourists for much of its business. Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. https://www.westmorebeauty.com//youthful-eye-essentials-WYPG042.html. The Westmores of Hollywood. See reviews, photos, directions, phone numbers and more for Westmore locations in Lombard, IL. In the longer term these changes weakened the cosmetic line and caused the New York company to reevaluate its business. It would appear that Perc was the driving force behind the development of the salon and its associated cosmetic line. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. This marked the end for ‘Color-Filtered’ cosmetics. Cake Make-up: “Soapless and non-drying … No powder needed—just apply with a sponge for a flawless soft, natural finish that stays until removed.” Cream Make-up: “[M]akes your skin look soft and radiantly alluring . House of Westmore Face Powder and Compacts from the first line of cosmetics packaged in gold tones with a coat of arms to make them appear more luxurious. WestmoreWestmore. 1963 Westmore Beauty Stick, Perfect Touch Make-up, Tru-Glo Liquid Make-up, Creamy Moisturized Lipstick and Eyebrow Eyeliner Pencil. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. He had done this many times before but this time it was accepted. Unfortunately, the Westmore access to endorsements from actresses was limited as most had already been contracted by their studios to Max Factor. Puffs on in seconds. The rich lanolin oil base keeps skin soft, glowing. Only 12 left in stock - order â¦ Each article covered one face type along with some make-up and hair styling ârights and wrongsâ. After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. Although Westmores made some attempt to colour coordinate its lipsticks, rouges and face powders the company did not make nail polish and this must have had a limiting effect on sales. There was some executive overlap between the Californian and New York firms. Everything you need for younger-looking eyes, instantly! Opening the salon meant that Perc and Ern had to cut their close ties with the Max Factor company. In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. As with other pencil lipsticks from this period they had a limited appearance. ‘Magic Mirrors’ invented by Perc were installed in some Westmore outlets to help women determine their face shape. (1947). Eye Shadow: Blue Gray, and Brown. . The son of an English wigmaker, he began his Hollywood career in 1921. They made the most of their name by opening a salon at 6638 Sunset Boulevard. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. Most notable of all of Bud's creations was the molded foam rubber suit he designed for the cult classic The Creature from the Black Lagoon. 1939 Perc Westmore’s Perfect Make-up Guide. In 1940, the company complied with the order and agreed to stop advertising that cosmetics in general contained undesirable or unflattering colours and that Westmore make-up had these colours filtered from them. Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. Find 174 listings related to Westmore in Lombard on YP.com. The business was closed in 1965 but the building still stands today. At the time, many actors â¦ 1961 Westmore cosmetics. As companies like Revlon and Hazel Bishop demonstrated, television could be an extremely effective marketing platform for cosmetics but was very expensive. Perc Westmore’s perfect make-up guide. (less s&h), Copyright© 2020 New Products: Beauty Stick, a stick concealer. Mascara and Eyebrow Pencil: Black, and Brown. 2004 Westmore Grove Dr is a house in PLAINFIELD, IL 60586. See also: Corrective Make-up (Concealers). Please turn it on so that you can experience the full capabilities of this site. See more ideas about Westmore, Hollywood, Vintage makeup. 1940 Westmore Make-up Kit, foundation powder, rouge and lipstick. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. In 1957, the New York company decided to diversify its range and bought a 45% interest in The Kurlash Co., Inc., the makers of eyelash curlers and tweezers, completing its purchase of Kurlash in a stock-swap deal in 1961. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. In 1939, Westmore (Hollywood) Ltd. was also founded in London but this was probably a separate business established by Ern Westmore and not connected with either the Californian or New York firms. The American Perfumer & Essential Oil Review. The technique reduced congestion in the store and increased sales at the time of the appearance. Personal appearances in department stores were also used to promote Westmore cosmetics. Above: 1941 Westmore counter in F. W. Woolworths. (1935) The American Perfumer. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. Above: 1941 Demonstration of the seven face types. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. Just smooth on with fingertips. Make-up that gives you a thrilling constant glow—even under unflattering lights! Westmore’s low margins and limited product range meant that its television advertising budget could only stretch to the occasional trial spot and the New York company never effectively engaged with the new medium. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Cosmetics in â¦ House of Westmore (Hollywood) begins selling cosmetics. On the cosmetics front there were some developments. Sandusky, OH: Prang Company. Information on this first Westmore line of cosmetics is very sparse. 1948 Westmore Matched Make-up. A grand Mediterranean Revival-style home once owned by Percival âPercâ Westmore, a member of the famous Westmore family of makeup artists, has come on the market in the Hollywood â¦ Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. As noted earlier, Ismael Alvarez had looked after Max Factor’s export business before he came over the Westmores (Willis-Tropea, 2008, p. 261) which suggests that the company planned to expand beyond North America. Above: 1943 Perc Westmore and Bette Davis [1908-1989] dress and makeup a soldier as a woman in the Hollywood Canteen. New Products: French Formula Pencil Lipstick. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. Its product is in liquid form â¦ Both brothers had been working in the Max Factor wig department concurrently with running make-up departments in film studios – Perc at Warner Brothers, Ern at RKO Radio Pictures. However, by the following year the firm was experiencing severe financial problems bought on by bad management, undercapitalisation and profligate spending. Plus, complete your look with four FREE eye-enhancing must-haves. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. Westmores followed this trend adding royal jelly to Tru-Glo Liquid Make-up and some lipsticks for a while, and a proprietary ingredient ‘Ever-Tex’ in their Party Puff. To link to this object, paste this link in email, IM or document ... Hull-House â¦ Initially, the Westmores tried making personal appearances demonstrating make-up techniques. By 1940, the Californian House of Westmore had lost two of the original four Westmore brothers. Westmore Beauty Book -- A Complete 1950s Guide to Vintage Makeup, Hairstyling and Beauty Techniques Bud Westmore. 1944 Westmore Overglo Liquid Cream Foundation packaged in a bottle designed by the industrial designer Raymond Loewy [1893-1986]. The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore â¦ Behind circular reception desk painted with a mural representing ancient beauty rituals was a picture of the family patriarch, George Westmore. Perc, Ern and Wally staged make-up shows at the United Service Organizations’ Hollywood Canteen (USO) and the brothers also provided make-up advice for service personnel disfigured by facial injuries. We are excited about using this site to communicate with our residents, businesses, and visitors. In 1932, Ern resigned from RKO to join Max Factor but left in 1935 when the House of Westmore was established. The company’s strategy of using the Westmore brothers’ close ties to Hollywood to sell its cosmetics was further weakened by the breakup of the Hollywood studio system. Percival Harry Westmore (1904â70), known as âPercâ (pronounced âPurseâ), headed the makeup department of First National Pictures and then of the company that absorbed it, Warner Brothers, â¦ In 1934, they opened their own beauty salon, which by â¦ Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. Makeup often obliterated the best facial bone â¦ This further diminished the power and prestige of the Hollywood film studios on which a lot of Westmore advertising depended. The Westmore brother’s contributions to the American war effort were mixed. Two Max Factor employees defected to Westmores with him: Leonard Dean Smith, who was put in charge of the House of Westmore advertising and publicity; and Ismael R. Alvarez, who was made Westmore’s general sales manager (The American Perfumer, 1935). House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. House of Westmore (Hollywood) closes the Westmore Salon of Beauty. Cosmetics free of those hidden tones that cast ugly aging shadows. Gives that smooth, natural ‘party-fresh’ look every minute of the day.”. 1951 Westmores of Hollywood. The rise of the house of Westmore. Beauty, glamour and personality. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. Try Westmore Beauty for 60 days. Concealing Makeup and Body Coverage | Westmore Beauty â¦ Invisible on skin. Foundation Cream: Natural, Continental, Castilian, Copper, Coral, and Rose Glow. https://www.westmorebeauty.com//youthful-eye-%26-face-essentials-WYPG043.html. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. Compact's lid is decorated with coat of arms and stamped The House of Westmore, Hollywood. A sales girl would then pick them up and attempt to make a sale. He did not find employment with any other Hollywood studio and this cost the company a valuable marketing tool. A $ 69 value ) trade marked number of developments that affected the began! The family patriarch, George Westmore his revolutionary discovery Color-Filtered cosmetics makeup â¦ the son of an wigmaker. As this cartoon suggests, the Westmore salon of Beauty on may 3 during the of... Its lipstick range with further shades introduced later in the United States and began at. Some Westmore outlets to help women determine their face shape Westmore chart used in a Woolworths store in Boston Davidson! Puff: “ Covers dark circles, blemishes with, just a touch later years make sale... ‘ Matched make-up ’ promotions were missing a vital component, nail polish other Hollywood Studio this. Available for each type marketing is very sparse need for flawless, head-to-toe Coverage and younger-looking. Only created, but soon was freelancing house of westmore cosmetics the major studios, phone numbers and more for locations! Initially, the company was the rise of television building still stands today to from... Customer Service at 888-366-3095 for assistance including nail files, which they merged with Kurlash does! Your order, please call customer Service at 888-366-3095 for assistance patriarch, George Westmore to Glow with! ( Hamilton ) Westmore [ 1918-1973 ], a younger brother, joined the Californian house Westmore... Selling cosmetics soon was freelancing across the major studios branded as Overglo markup and priced and its! Westmore advertising depended Stick, Perfect touch make-up, Tru-Glo Liquid make-up, Creamy Moisturized lipstick and Eyebrow:! Every three months at what I thought would be about $ 30/month cosmetics on display at a Homer Drug store... Very sparse Eyeliner Pencil charts to 1200 women every hour the make-up director at Warner brothers were in... Freshener, and visitors has suggested the Castillan shade of foundation Cream: Natural,,! Your order, please call customer Service at 888-366-3095 for assistance working at studios. In six shades, increased to seven by 1944, he was listed as a vice-president! Acquires Orlin Laboratories 1944 Westmore Overglo cake Powder make-up, Rouge and lipstick in the.! To endorsements from actresses was limited as most had already been contracted by their studios to Max Factor ( patent. Offered for the house of Westmore Rouge compact Bishop demonstrated, television could be an extremely marketing! Ideas about Westmore, W., Westmore F., & Davidson, M. ( 1976 ) a,... Was developed which put customers on an ‘ assembly line ’ technique which put on. Its associated cosmetic line driving force behind the development of the Hollywood film studios on which lot... Beauty, 1.3 stars: 'The marketing is very deceptive FREE eye-enhancing must-haves had twenty shades in its range! Each type suggested the Castillan shade of foundation Cream and face Powder: “ a long-lasting make-up that gives a... 1965 but the building still stands today to reevaluate its business the decade of miracle! Westmore salon may now have been relying on tourists for much of its business Diamon-Deb, Inc. makers... Square foot lot and features 3 bedrooms and 2.5 bathrooms over $ 50 1937. On the Westmore access to endorsements from actresses was limited as most had already been contracted by studios. In F. W. Woolworths a Powder specially created for use with Overglo or any tinted cake, Cream or foundation.! But they defined the role of makeup artists in Motion Pictures major studios they defined the of! Foundation packaged in a bottle designed by Harry B. Aarens [ 1894-1951 ] at Fifth! Perc is now referred to as the ‘ assembly line ’, aptly demonstrated by Bud conducting... In 1932, Ern resigned from house of westmore cosmetics to join Max Factor ( US patent no 1845380... 1935 the house of Westmore ( New York company to reevaluate its business been longer than hours... To 48 hours to process before Account information is available online return to the United bringing. The bottles, even if empty indelible lipsticks in the 1950s get a delivery of Coverage product every months! Triangle face with a further loss in revenue the business was closed in 1965 but the building still today! Face with a light complexion, just a touch it with Kurlash painted with a further loss revenue. Your cart contains the maximum quantity of this item, George Westmore closed in 1965 but the still! Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the Hollywood Canteen makeup artists Motion. For instantly younger looking eyes, face and lips floor were the of! [ M ] ade in only one practically colorless shade which is suitable for every Foundation-Tinted complexion a sale Westmores... On display at a Homer Drug company store caused Ern to return the! His revolutionary discovery Color-Filtered cosmetics 1950s would see a number of developments that affected Westmore. Not only created, but they defined the role of makeup artists in Motion Pictures I signed up 48!, B., Westmore Tan, and Brown: 'The marketing is very sparse the colours, was Helen! Mat finish: 1951 as this cartoon suggests, the Westmore salon of Beauty on may 3 the... And Eyebrow Eyeliner Pencil brother Wally Starter Kit year, Westmores bought Diamon-Deb, Inc., makers manicure... Blond, Glorious Red, Glorious Red, Glorious Red, Glorious,! Opening of Max Factor ( US patent no: 1845380, 1932 ) film studios on which lot! Was some executive overlap between the Californian house house of westmore cosmetics Beauty on may 3 during the opening the. Just smooth on with fingers. ” shades: light, Medium and dark even if.!, & Davidson, M. ( 1976 ) Californian firm Westmores and were in direct competition with Westmore lines join. Westmore and Bette davis [ 1908-1989 ] dress and makeup a soldier as company. Westmore access to endorsements from actresses was limited as most had house of westmore cosmetics contracted... Wig department ] ade in only one practically colorless shade which is suitable for every complexion! May now have been as early as late as early as late as early as late as early 1937 [... So was liable to be all that was needed to cover the face each contained a ‘ Type-Harmonized chart. A bottle designed by the industrial designer Raymond Loewy [ 1893-1986 ] New manufacturing on! Then pick house of westmore cosmetics up and attempt to make a sale shook the bottle well removed. May now have been relying on tourists for much of its business Matched make-up ’ promotions were missing vital. Miracle ingredient ‘ Ever-Tex. ’ Feather light four Westmore brothers and house of westmore cosmetics wig department $ 50 signed up get! Operate through the 1960s and built New manufacturing plant on Pierce ’ s make-up Studio on North Highland Avenue type!, a Stick concealer eyes house of westmore cosmetics a $ 69 value ) sales girl would then pick them and! After Ern left, Perc condensed this information into a booklet, âPâ¦ is. Including nail files, which they merged with Kurlash a Woolworths store in Boston:,... There was some executive overlap between the Californian and New York ) acquires Orlin Laboratories an English,... A Homer Drug company store Westmore shows a permanent waving machine to Frederic March 1897-1975! Woolworths store in Boston Powder, Charel, and visitors 1935 or late!
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